I am of the opinion that despite having the advent of the Internet facilities, the number of individuals who visit brick-and-mortar shops for shopping activities has not decreased. As rightly said by Rita Rudner, "Buying something in-store is really a very special feeling. Actually, the less I purchase something, the more it is worth to me."
First, shopping in-store has several functions. One of these simple is the economic function, such as for example buying a product. Shopping might also fulfill some social functions (meeting people and conversation) and recreational functions (physical exercise, entertainment). Psychological needs are often met by this activity, including the significance of contact with information, or to fresh stimuli. Although, the Internet afford them the ability to conduct activities such as for example working and shopping without travelling to activity places, the thought of e-shopping has been limited to a certain sounding goods and people. It has influenced people at certain time and energy to think whether to purchase online, or to purchase in-store.
Second, product characteristics affect e-shopping. The forms of products which can be popularly purchased via e-shopping are computers, computer hardware and software, CDs, books, travel tickets, cinema and concert tickets, and fast food such as for example pizza. However, people prefer to purchase such items as clothes, furniture, and cosmetics in-store. Of the online grocery shoppers, most wouldn't buy meat, dairy produce, or other perishables online.
Third, e-shopping rates relatively low when comparing to in-store shopping on such shopping mode characteristics as product information, product sales, security of transactions, and easy returning merchandise. People who opt for e-shopping take action only for saving time and having flexibility in shopping hours. Moreover, shopping online deprives us of the opportunity to test these products in order to see if their quality meets our standards. Shopping in stores gives us the opportunity to test these products at our own pace, along with require clarifications and details that only face-to-face interaction provides.
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Fourth, people still see some value in likely to the store. The good thing about likely to a store to search is that individuals get the chance to go out and be with people. One more thing, when we visit the store, we can buy what we want and we can understand what the store has. On the other hand, we will never know when stores might have something on-line, and they don't have it for people immediately. It's rather a waste to hold back for something we want than to go to the store and pick it up right away. Further, e-shopping is especially done by people in professional occupations and with high incomes.
Fifth, it is approximately trust. Many people simply don't trust the thought of adding their credit card information online. Shopping on the internet means we should purchase our purchases via a bank card, a PayPal account or an E-Check. Not everyone is comfortable paying in this way and due to that they can continue to search in stores when they can shop online.
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